Microsoft Advertising Help

Create a new channel

Channels in pubCenter are a method to group multiple sources of information into one reporting location and then apply filters to the resulting data. You can assign ad units and filters from different sites and applications, and then compare performance data for all of them in one report.

There are two different types of channels:

  • URL channels group the data from multiple websites into one reportable location.
  • Custom channels group data from applications and ad units into one reportable location.

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Note: The features available in pubCenter are based on your user role and permissions. Some features, ad unit options, and reporting choices are only available to some users.

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