On all devices using a Microsoft Advertising forwarding number, this feature is only available in the United States and United Kingdom.
Want customers to contact you quickly with just a click or a call? Just include a link to your company’s phone number using a Call Extension. A Call Extension is a phone number that is displayed directly in your search ad. You can enter one Call Extension per campaign.
You can either use your own phone number or use a Microsoft Advertising forwarding phone number. A Microsoft Advertising forwarding phone number is a unique phone number that is routed to your business phone number. With a Microsoft Advertising forwarding number, you can track all calls from your ad so that you can analyze the ad’s performance. To learn more, see Call Extensions.
To create a Call Extension:
Want to make your ads even more effective? Add Location Extensions to make it easy for customers to find your local business, and add Sitelink Extensions to boost traffic and take customers to specific pages on your site.