What's new in Microsoft Advertising?

What's new in Microsoft Advertising?

Check out the new and enhanced features in Microsoft Advertising designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" JUNE 2019
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Farewell, Opportunities... Hello, Recommendations!

Microsoft Advertising is retiring the Opportunities page and replacing it with the Recommendations tab. Recommendations are AI-driven suggestions with one goal in mind: Improving your campaign performance. We'll recommend new and existing features that can help you get the most out of your budget.

Learn more about the Recommendations tab.

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"" "" MAY 2019
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Conversion metrics update

Conversion rate and CPA (cost per acquisition) are now based only on clicks that could lead to conversions, so you’re getting the most accurate conversion information possible for your campaigns.

Learn more about conversion goal metric data.

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"" "" APRIL 2019
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Hello from Microsoft Advertising

Bing Ads is now Microsoft Advertising. Our new name reflects how we're growing our advertising solutions to help you reach more customers. Learn more about our name change.

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"" "" MARCH 2019
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Microsoft-Verizon Media search partnership could mean more clicks for you!

Microsoft and Verizon Media are partnering together to create a single global search platform to reach audiences across the Bing, Yahoo, and AOL networks.

With our enhanced partnership, we estimate an increase in clicks for anyone targeting the United States, of up to 10-15%. While exact results will vary, make sure to closely monitor your budgets to ensure you are ready to capture any potential increases in click volume.

Learn more

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Custom audiences use your own data to create richer customer segments

Custom audiences are remarketing lists that are generated using your own customer data to create richer customer segments. You just need to sync your supported data management platform (DMP) account with your Bing Ads account to import these customer segments based on first-party data. Currently supported DMPs are Adobe Audience Manager, Oracle Blukai, and LiveRamp.

Custom audiences can be used in both the search network and the Microsoft Audience Network. Custom audiences are available in all Bing Ads markets except the European Union, Norway, and Switzerland.

Learn more

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