What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" DECEMBER 2017
"" "" "" "" ""
""

Account level association for extensions

Account level extensions are available worldwide! You will have the ability to associate ad extensions at the account level, so all campaigns and ad groups in that account can deliver them with the ads. This feature is supported for all ad extensions except Call Extensions.

Learn more

"" ""
"" "" NOVEMBER 2017
"" "" "" "" ""
""

Show a countdown in your ad

You can now have your ad count down — by day, hour, and then minute — to the end of a sale or another time-specific event. The countdown, which automatically updates as the event draws nearer, is eye-catching and gives potential customers greater incentive to click your ad. The ad won't start running until a specific day and time that you set, and it'll stop running when the countdown expires. Learn more

"" ""
""

Link to multiple accounts

We've made it easier for agencies and large companies to manage clients, existing accounts, and billing through multi-linking. Learn more

"" ""
"" "" OCTOBER 2017
"" "" "" "" ""
""

Bing Intent Ads is now expanding to the UK!

Advertisers in both the United States and the United Kingdom are now eligible to opt in to Bing Intent Ads. Bing Intent Ads is a native advertising solution optimized for search advertisers. This feature enables advertisers to get additional high-quality traffic from native ad placements on select MSN pages – including the home page. Bing Intent Ads will also appear in Microsoft Outlook.

Bing Intent Ads campaigns are easy to set up, maintain, and optimize because they are fully integrated with existing Bing Ads workflows. If you advertise in the United States or the United Kingdom and are not already opted-in, please contact support.

Learn more about Bing Intent Ads

"" ""
""

Target by US county

We’ve added a new type of geographic target: counties in the United States. In your campaign’s settings, when you click Edit location targets, you will now be able to search for, target, and exclude counties across the United States. Learn more

"" ""
""

Dynamic search ads are here!

Dynamic search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries. Using them will:

  • Create targeted and relevant ads automatically: New, dynamically-created ads for every search query based on your website content, or specific pages or categories of your website.
  • Reduce your workload: No need to maintain keyword lists, manage bids, or update and customize ad titles.
  • Find missed opportunities: Automatically adapt to new queries to drive additional conversions.

Learn more

"" ""
"" "" SEPTEMBER 2017
"" "" "" "" ""
""

Offline conversion import now available for all!

After our initial pilot release in July, offline conversion import is now available for all. Offline conversion import works by tracking when your search ad leads to a conversion offline. For example, a customer sees your ad and clicks on it. But rather than completing the purchase online, the customer ends up calling you to purchase the product or service offline. Learn more

"" ""

See more videos...