What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" SEPTEMBER 2017
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Offline conversion import now available for all!

After our initial pilot release in July, offline conversion import is now available for all. Offline conversion import works by tracking when your search ad leads to a conversion offline. For example, a customer sees your ad and clicks on it. But rather than completing the purchase online, ends up calling you to purchase the product or service offline. Learn more

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"" "" JUNE 2017
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See how you stack up with inline competitive metrics!

Now you can view more metrics inline to continue to optimize your campaign. Not only will you be able to see how many impressions you’re capturing out of the auctions you’re competing in, but you will also be able to pinpoint why you’re losing out on impressions – due to budget, rank, ad relevance, expected CTR, or bid. Learn more

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Updates to desktop bid adjustment

You can now opt out from displaying ads to desktop users to enable mobile-only campaigns. The new range for desktop bid adjustments is now in line with the rest of the devices at -100% to +900%. Learn more

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"" "" MAY 2017
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spacer Bing Ads Editor for Mac is now available!

Bing Ads Editor for Mac is now available!

Bing Ads Editor for Mac is now available and can be downloaded here! Efficiently multi-manage your campaigns with an easy-to-use interface, so that you can work faster and spend less time waiting for tasks to complete. Learn more

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"" "" APRIL 2017
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Monthly budgets are being migrated

By the end of April 2017, monthly budgets will no longer be supported in Bing Ads. Over the course of April, we will be migrating monthly budgets to Daily - Accelerated budgets. If you have or had a monthly budget, no action is necessary on your part to keep your ads running. However, you may want to review the daily budget amount we set (by dividing your monthly budget by 30.4) and your budget type (standard vs. accelerated). Also, if you have any automated rules that incorporate monthly budgets, you’ll need to create new rules based on daily budgets. Learn more

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"" "" MARCH 2017
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Positive default bid adjustment value for remarketing lists

Remarketing is a powerful tool to help you reach your targeted audience. Many of you aren’t taking advantage of this feature to optimize your campaigns, so we’re excited to announce the positive default bid adjustment value for remarketing lists. The default bid adjustment for new targeting associations will be set to 15% but won’t change any existing associations. You can also change the default value at any time, ranging from -90% to +900%. Learn more

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"" "" FEBRUARY 2017
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Associate multiple campaigns or ad groups to your ad extensions

Managing ad extensions for multiple campaigns and ad groups just got easier with the multi-select feature. You previously had to associate each ad extension to a single campaign or ad group, one at a time. Now you can select your campaigns or ad groups, then select the extensions you want to associate, and click Save. This feature is available for all ad extension types except Image Extensions.

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New remarketing feature: Exclude audiences

If you're trying to prevent ads from displaying for a certain audience, you can exclude a remarketing list of those users from the ad group. For example, if you're trying to attract new customers by offering a sign-up bonus, you could exclude people who have visited your site from seeing this ad. Learn more

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Tracking templates for Bing Shopping Campaigns

You can now add tracking templates at the account, campaign, and ad group level for your Bing Shopping Campaigns. Learn more

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