What's new in Bing Ads?

What's new in Bing Ads?

Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
"" "" JUNE 2018
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Spice up your ads with Automated Extensions!

Automated Extensions, formerly known as ad annotations, are automatically added to your ads if Bing Ads determines that it can improve your ad performance.

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"" "" MAY 2018
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In-market audiences are now available in the US!

Advertisers in the United States are now eligible to use in-market audiences to find and target new customers who are likely to convert in a certain category. In-market audiences are curated lists of customers who have shown purchase intent signals within a particular category, including searches and clicks on Bing and page views on Microsoft services.

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"" "" APRIL 2018
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Email preferences

We've made it easier for you to set email preferences for yourself—as well as for others—in a new settings page.

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Show the right product at the right time with Price Extensions

Price Extensions allow you to show potential customers what they want, when they want it, front and center on the Bing search results page. After someone clicks on your ad extension, you can direct them to your website, or to a preferred third-party site or online store. Price Extensions support a variety of languages, currencies, and methods to quantify your product prices. Get more conversions by adding Price Extensions to your campaigns today!

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"" "" MARCH 2018
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Prepaid cards

You can now use prepaid cards to add funds to a prepay account (in all markets, except India). For the full list of available payment methods by market, see How do I pay for Bing Ads?

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"" "" FEBRUARY 2018
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Know your audience

Audience segmentation is a quick and easy way to help give you another level of detailed insight into your campaign and make sure you reach the broadest audience possible.

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"" "" JANUARY 2018
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Bulk tasks for insertion orders

Monthly invoice customers: Save time and effort by bulk editing insertion orders. You can add, approve, cancel, decline, and edit hundreds of insertion orders—all at once in a single file.

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Bing Intent Ads has come to Canada and Australia!

Advertisers in the United States, the United Kingdom, and now Canada and Australia are eligible to opt in to Bing Intent Ads. Bing Intent Ads is a native advertising solution optimized for search advertisers. This feature enables advertisers to get additional high-quality traffic from native ad placements on select MSN pages — including the home page. Bing Intent Ads will also appear in Microsoft Outlook.

Bing Intent Ads campaigns are easy to set up, maintain, and optimize because they are fully integrated with existing Bing Ads workflows. If you advertise in the United States, Canada, the United Kingdom, or Australia and are not already opted-in, please contact support.

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"" "" DECEMBER 2017
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Account level association for extensions

Account level extensions are available worldwide! You will have the ability to associate ad extensions at the account level, so all campaigns and ad groups in that account can deliver them with the ads. This feature is supported for all ad extensions except Call Extensions.

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Drive more clicks with the Maximize Clicks bid strategy

Check out our newest bid strategy: Maximize Clicks. Simply set your budget, and Bing Ads will automatically set bids to help you maximize the clicks you are receiving within your budget. With automated bidding, you no longer need to manage keyword bids individually.

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"" "" NOVEMBER 2017
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Show a countdown in your ad

You can now have your ad count down — by day, hour, and then minute — to the end of a sale or another time-specific event. The countdown, which automatically updates as the event draws nearer, is eye-catching and gives potential customers greater incentive to click your ad. The ad won't start running until a specific day and time that you set, and it'll stop running when the countdown expires.

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Link to multiple accounts

We've made it easier for agencies and large companies to manage clients, existing accounts, and billing through multi-linking.

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"" "" OCTOBER 2017
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Bing Intent Ads is now expanding to the UK!

Advertisers in both the United States and the United Kingdom are now eligible to opt in to Bing Intent Ads. Bing Intent Ads is a native advertising solution optimized for search advertisers. This feature enables advertisers to get additional high-quality traffic from native ad placements on select MSN pages – including the home page. Bing Intent Ads will also appear in Microsoft Outlook.

Bing Intent Ads campaigns are easy to set up, maintain, and optimize because they are fully integrated with existing Bing Ads workflows. If you advertise in the United States or the United Kingdom and are not already opted-in, please contact support.

Learn more

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Target by US county

We’ve added a new type of geographic target: counties in the United States. In your campaign’s settings, when you click Edit location targets, you will now be able to search for, target, and exclude counties across the United States.

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Dynamic search ads are here!

Dynamic search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries. Using them will:

  • Create targeted and relevant ads automatically: New, dynamically-created ads for every search query based on your website content, or specific pages or categories of your website.
  • Reduce your workload: No need to maintain keyword lists, manage bids, or update and customize ad titles.
  • Find missed opportunities: Automatically adapt to new queries to drive additional conversions.

Learn more

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"" "" SEPTEMBER 2017
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Offline conversion import now available for all!

After our initial pilot release in July, offline conversion import is now available for all. Offline conversion import works by tracking when your search ad leads to a conversion offline. For example, a customer sees your ad and clicks on it. But rather than completing the purchase online, the customer ends up calling you to purchase the product or service offline.

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