Import your Google Merchant Center product offers to Microsoft Merchant Center

Learn how to easily import your Google Merchant Center offers to Microsoft Merchant Center.

Note

Learn more about where Microsoft shopping campaigns and product ads are available.

If you have product ads in your Google Merchant Center, you can easily import them into your Microsoft Merchant Center with the Google Import tool. See the item details that will determine which product offers get imported from Google Merchant Center.

Why use the Google Merchant Center import tool?

Save time. Spend less time maintaining two separate feed files for Google Ads and Microsoft Advertising.
Import products easily. The Google Merchant Center import tool makes it easy to import product offers into Microsoft Merchant Center.
Keep your product feeds fresh. Sync your Google Merchant Center product offers with Microsoft Merchant Center to keep them up-to-date. You can do this manually or automatically through scheduled imports.

Check out the item details that will determine which product offers get imported from Google Merchant Center.

How do I import a single Google Merchant Center store's offers? expando image

Follow these steps to start a new import.
Note: If you've created feeds previously or have existing feeds in your store, you can associate these feeds into your import to help save you time and effort.

From the top menu, select Tools > Merchant Center.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Merchant Center.
Select the Microsoft Merchant Center store you want to import to.
Select the Import tab.
Select New import.
Sign in to your Google account. If you have already signed in to your Google account previously, your sign in will still be valid and you can select Continue
You have options on When to run your import. You can opt to run a one-time import immediately by choosing Now from the list, or you can schedule a daily, weekly, or monthly recurring import that starts at a specific time.
Use Find and replace string in URL to replace tracking metadata that you use in Google Merchant Center. For example, you will want to Find instances of "Google" and Replace it with "Bing" so that you can correctly attribute clicks.
Notification settings: If you create a schedule recurring import, you can opt to receive an email every time there's an import, an email only when there are issues with the import, or no emails at all. You'll also need to add a Schedule name for a recurring import.

Tip: Notifications will be sent to the contact details on file in the store's settings. There, you'll be able to update email addresses as needed.
Select Next.
Take a moment to review a summary of the import. Select Start Import if you're running a one-time import, or select Save if you're scheduling an import.

All products imported from the Google Merchant Center are placed in their own Google Import catalog. To view specific details about your imported products, select the Feed name for your Google Import feed from the table in the Feeds tab or go to the Import tab.

How do I import a Google Merchant Center store from a Google account that has multiple stores? expando image

This feature is coming soon. In the meantime, please contact Support.

To view specific details about your feeds, select the Feed name from the table in the Feeds tab. Here, you can view the Feed summary and Feed settings.

How do I manage scheduled imports from Google Merchant Center? expando image

Go to the Import tab in Microsoft Merchant Center. There, you'll see your list of scheduled imports, and you can:

Edit the schedule used to import your products from Google Merchant Center.
Change the account used to import products from Google.
Pause or delete a scheduled import

To change the import schedule for all feeds that use the default schedule

You can change the time and frequency of your scheduled import:

From the top menu, select Tools > Merchant Center.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Merchant Center.
Select the Import tab.
Select the pencil icon to the right of the schedule name.
You'll see a form where you can change the frequency of the import (When), the Day of the week, the Time, and the Time zone.
Select Save when you're finished.

To pause a scheduled import

From the top menu, select Tools > Merchant Center.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Merchant Center.
Select the Import tab.
Slide the switch to the left to pause the scheduled import. (To resume the import, just slide the same switch to the right.)

To delete a scheduled import

Keep in mind that deleting a scheduled import does not delete the offers from that feed. It only deletes the scheduled import.

From the top menu, select Tools > Merchant Center.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Merchant Center.
Select the Import tab.
Find the import you want to delete.
Select the pencil icon to the right of the schedule.
Select Delete at the bottom of the Edit Import panel.

Troubleshooting import errors expando image

If you encounter errors as you import from Google Merchant Center, we'll guide you on how to fix the error from Microsoft Merchant Center. This list of fixes to common issues in Microsoft Merchant Center may also be useful for you.

Shipping information for Germany expando image

If there is no shipping information associated with the offers when importing offers targeting the German market, the shipping data for that market based on the Google Merchant Center store's shipping settings will also be imported.
If there are multiple shipping options for a product, the lowest shipping value will be applied.
To import the Google Merchant Center store shipping information, you must log in using a Google Merchant Center account that has admin-level access.

What you need to know expando image

You must create your Microsoft Merchant Center store prior to using the Google Merchant Center Import tool.
The Google Merchant Center Import tool imports all offers from Google Merchant Center including pending and disapproved offers.
Only Google Merchant Center offers that target Microsoft shopping campaigns markets supported by Microsoft Advertising will be imported. The following languages and markets supported are:

Albanian: Albania
Bosnian: Bosnia and Herzegovina
Bulgarian: Bulgaria
Croatian: Croatia
Czech: Czech Republic
Danish: Denmark
Dutch: Netherlands
English: Aruba, Australia, Bahamas, Bangladesh, Brunei, Canada, Cayman Islands, Cyprus, Dominica, Fiji, Greece, Guam, Guyana, Hungary, India, Indonesia, Ireland, Malaysia, Maldives, Mongolia, Montenegro, Montserrat, Netherlands, Nepal, New Zealand, Papua New Guinea, Philippines, San Marino, Serbia, Singapore, Slovakia, South Africa, Sri Lanka, Thailand, Trinidad and Tobago, United Kingdom, United States, Vietnam
Estonian: Estonia
Finnish: Finland
French: Andorra, Belgium, France, French Guiana, French Polynesia, Haiti, Luxembourg, Martinique, Monaco, New Caledonia
German: Austria, Germany, Liechtenstein, Luxembourg, Switzerland
Greek: Cyprus, Greece
Hungarian: Hungary
Icelandic: Iceland
Italian: Italy, San Marino, Vatican City
Latvian: Latvia
Lithuanian: Lithuania
Macedonian: North Macedonia
Maltese: Malta
Polish: Poland
Portuguese: Brazil, Portugal
Norwegian: Norway
Romanian: Romania
Serbian: Montenegro, Serbia
Slovak: Slovakia
Slovenian: Slovenia
Spanish: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, Venezuela
Swedish: Sweden
Turkish: Turkey

Note

For the Norwegian market, we only support the Bokmål dialect (nb-NO), not Nynorsk (no-NO).

Import offers will expire after 30 days. Your offers need to be imported at least every 30 days to stay up-to-date in the system.